How to advertise effectively with a durable full-color banner

One of the most iconic and effective forms of advertising for a product or service is outdoor banners. This is largely because banners can impact a vast range of consumers at an affordable, one-time price.

The essential principles of effective banner advertising are that all banners are easy to read, are uncluttered and look professionally printed. Certain color combinations are more difficult to read. The Outdoor Advertising Association of America explains that the most readable color combinations include: yellow on black, white on blue, black on white and black on yellow. It is also wise to ensure that your graphics do not distract from the overall message of your banner and are of adequate resolution.

"There is a whole range of materials used in banner printing such as vinyl, plastic and nylon; some being more durable than others," Minutemen Press explains. "Banners can be attached to surfaces by pole pockets in which the banner just slides onto a pole, or grommets in which they are attached by rope. Of course, banners can be printed either horizontally or vertically, further enhancing the opportunities for use."

At Stranco, we offer full-color banners that provide companies with eye-catching colors and images to effectively announce their message, product or service. When choosing a banner at Stranco, companies benefit from having no limitation on size, factory-direct pricing and graphic design support. Additionally, each of our durable banners are printed either horizontally or vertically on rugged 13-ounce banner stock.

For companies that do not have a readily available graphic file, our team in our graphics department will work tirelessly with you throughout the process to develop the right graphic for your advertising goal. Contact us today to learn more about how you can improve your advertising process with a quality outdoor banner.

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Posted in Banners & Graphics.