A new report shows that the variable data printing market is on the rise.

New report predicts dramatic rise in variable data printing market by 2021

MarketsandMarkets, the second-largest market research firm in the world, recently published a report titled, "Variable Data Printing Market in Labels by Label Type (Release Liner, Linerless), Composition (Facestock, Topcoat), Printing Technology (Thermal Transfer, Direct Thermal, Electrophotography, Inkjet), End-use Sector, Region – Forecast to 2021." The report's researchers expect that the labeling market will grow from $10.79 billion this year to $22.27 billion by 2021. The compound annual growth rate is estimated at 15.6 percent.

Variable data printing is digital printing where graphics, text or images can be changed from one printed piece to the next without slowing down the printing process. The report found that the market will grow at this fast rate because of its high-growth potential. This labeling market in particular provides serialized number printing, customized product information and high-quality printing – all at a lower cost and in less time.

The food and beverage industry is one business sector most impacted by variable data printing.
The food and beverage industry is one business sector most impacted by variable data printing.

"Growth in the end-use sector and packaging printing industry, demand for inventory tracking and tracing solutions, product differentiation and technological advancements in the printing industry are some of the drivers for the growth of the variable data printing market in labels," the report explained. "The advent of global brands, rising consumerism, and growth of the packaging industry have witnessed significant increase in the scope for the variable printing market in labels."

Why does this report matter?
This report is important because it highlights the growing demand for variable data printing in a wide range of industries. There is a high demand for variable data printing in companies ranging from the pharmaceutical business sector to food and beverage. Retail, personal care and other industries are following closely behind. Essentially, variable data printing – even thermal transfer labeling – is on the rise throughout the world.

"Thermal transfer technology is the second-fastest growing printing technology in Europe."

The food and beverage industry contributed the largest share of the market in 2015, as there has been a rise in the consumption of branded and packed food items due to various consumer concerns. These worries revolve around general health and wellbeing, such as shelf life and product ingredients. Therefore, food and beverage suppliers must use dynamic labeling solutions to meet their customers' product information needs.

Highlighting the report's premium insights regarding thermal transfer technology
The report featured various premium insights into the thermal transfer labeling market, such as sections dedicated to how thermal transfer printing technology captured the largest share in the Asia-Pacific Region last year and that it dominated the North American marketplace. Other key takeaways from the report include that thermal transfer technology is the second-fastest growing printing technology in Europe and contributed to the second-highest CAGR during the five year prediction period.

It is no wonder that thermal transfer technology is widely popular and its benefits are continuing to impact business sectors across the world. At Stranco, each of our thermal transfer labels are designed with the highest-quality materials and specifications in mind to meet a vast range of industry needs. Whether retailers need to effectively apply product identification barcodes to track their goods throughout their supply chain, or PCB manufacturers need durable labels to withstand high temperatures and moisture exposure, our labels are up to the challenge.

Speak with one of our representatives today to learn more about our thousands of label options that will meet whatever labeling application you require. With our fast shipping and no minimum quantity per order, Stranco offers superb customer service for companies of all sizes and industry focuses. All of our labels are also compatible with most thermal transfer printers, making them the right choice for any company looking to improve their labeling applications.

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